Analyze the first batch of pilot units in the country, and elaborate the development trend of logistics platform.
- 2018-05-23 12:08
- Development trend of logistics platform to reduce costs and increase efficiency to promote pilot industry chain
In January 11th of this year, the national development and Reform Commission, the Ministry of transportation and transportation, the central network letter office jointly issued the first batch of the pilot list of the backbone logistics information platform, and a total of 28 platforms were seleced. The next step is to explore the development trend of the 28 platforms.
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One, the development trend of the platform
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At present, the logistics platform has entered the era of multi - game, vertical and horizontal, and hundred schools of thought contending. For a platform, how large is the platform, how many resources can be integrated, how far the platform can go, the speed of the business model and the strength behind the capital; how strong the platform can be, the strength of the innovation of the system mechanism and the ability to lead the technology. How good the platform starts is depends on the scene of the access and the stickiness of the users. Platform openness determines the size and volume, user viscosity determines quality and efficiency, and the degree of integration determines the vitality of platform ecology.
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With the development of the logistics platform into the deep water area, the overall development trend is "ten": that is, the diversification of ownership, the differentiation of business models, the derivative of profit model, the marketing of management mode, the allocation of resource socialization, the integrated operation of O2O, the network management of the hub, the digitalization of products, the intelligentization of service function, and the market. The competition is scale. No matter what platform mode will be driven by the scale economy and division of labor, it will form new formats through gathering various industries.
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Two. Suggestions for development
The logistics platform is an uncertain economic organization. It is the middle point of the development contradiction. It is the bridge between the real economy and the virtual economy. It is the combination of the commercial service and the public service. To realize the healthy development of the platform, it is necessary for the government, the platform and the participation of the enterprises to collaborate, to gather consensus, to form a joint force, to share each individual, and to build together by all individuals. only in this way can we create better conditions for further promoting the efficiency of logistics reduction and promoting the development of the real economy.
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1, classify and define the platform attributes and do top-level design.
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The market led and the government pushed it. We should give full play to the decisive role of the market in the allocation of resources, and take customer demand as the guidance to stimulate the endogenous driving force of enterprise's innovation and development. The government promotes the construction of the regulatory system and the public service system, and focuses on building the effective management system and rules of the market mechanism, the vitality of the microcosmic subject and the effective supervision of the industry.
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To establish an index system and to promote the experience of the pilot. The purely technical level should not be the purpose of the national pilot logistics platform. It should be reflected in the business mode innovation and scale path. Establish and improve the index system of promoting the high quality development of logistics information platform, including policy system, standard system, statistical system, performance evaluation and so on. The performance evaluation index can include: market penetration, the immediate response rate of logistics demand, the matching rate of supply and demand, the energy consumption of the goods turnover unit, the efficiency of distribution, the contribution rate of the efficiency of the logistics reduction, and the technical standard of the intelligent logistics platform with independent intellectual property rights.
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2, cultivate five core competitiveness and improve the logistics industry system.
In the future, the competition of the logistics platform is to determine the discourse power of the industrial chain and the control of the upstream and downstream. This depends on the system innovation, demand capture, brand marketing, flow collection and resource integration, which are the core competitiveness of the platform development. On this basis, the platform provides high quality service products, promotes the network and intelligence of industrial organization, creates a complete logistics industry system, produces new projects, creates new ecology, and realizes the effect of "small" to "big" and "speed" to "scale".
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3, build "platform + hub + channel + network" to innovate the new carrier of logistics competition.
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The platform's simple information matching function only reduces the implicit cost of information search, and does not create value. The platform + hub + channel + network is the main strategic direction in the implementation of the innovation and scale of the business model based on the logistics business. ?Different combinations show different competing products.
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The platform business mode is the core. The integration of network hub is the foundation of the platform, which is the essence. The platform needs to redefine and redefine the target customers in the new economic model from the perspective of the future ecology, and integrate the scattered, fragmented orders and resources online to the critical point of the network scale. To realize the organization and scale of logistics operation, increase customer stickiness, increase the scale of transport organization, create value and create new ecosystem.
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4, perspective logistics platform iceberg, leading the new voyage.
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The logistics platform is like a complex iceberg, including the dominant part of water and the invisible part of underwater. The quality of underwater parts is the decisive force of platform operation and development. The factors of underwater part are divided into three dimensions according to attributes, time and space. For the same type of platform, when a certain dimension changes, the format of the platform will also change. The shape of the iceberg determines that the platform can not be blindly copied and copied, and it is doomed to exist in the sense of perception.
6, develop the commercial value of logistics links, and cultivate the "logistics platform +" new kinetic energy and new format.
In the future, the platform should pay attention to the interaction between the external environment and its own, emphasize the enhancement of integration and situational intelligence, pay attention to the recessive factors such as industry, environment and science and technology, and find a business model that can achieve multilateral win-win and sustainable development.
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The successful platform will build the infrastructure of the birth circle, give the whole industry, incubate rich ecology, based on the unified open interface, realize the plug and play of the service, and the present platform is only one corner of the huge iceberg.
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5, customer demand oriented, to enhance the level of collaboration between logistics platforms.
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We should take the market demand as the guidance, take the logistics and supply chain, Internet and Internet of things as the path, promote the data docking and information interconnection between the platforms, realize the whole process of logistics activities and enhance the level of industrial integration and synergy.
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Exploring and formulating the business service rules of logistics data, actively expanding the cooperation between platforms, eliminating "information chimneys", establishing a large industrial alliance, forming a broader and deeper industrial aggregation, replacing disordered competition with cooperation and co winning, accelerating the establishment of the national backbone logistics network, and promoting the healthy development of the industry.
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The logistics platform is the bottom structure, and the logistics platform is gradually established as the core to establish an open platform for carrying service. A package takes the value-added service of the supply chain upstream and downstream, butt the new retailing and transform to the supply chain integrated service platform. Without business flow, logistics network is passive water, platform or self hematopoiesis, or docking, and ultimately achieve seamless connection between the four streams.
6, develop the commercial value of logistics links, and cultivate the "logistics platform +" new kinetic energy and new format.
"Logistics platform +" is an important component of "logistics +". It is based on the logistics platform, excavating the link value of logistics, realizing the efficient connection and optimization of the resource elements, reducing the cost of circulation, improving the efficiency of the real economy, promoting the value-added of goods, the organizational change and the ecological development, and forming the basis of the logistics platform. A new model of cross-border integration of facilities and key elements.
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To promote the integration of logistics platform pilot and vehicle carrier and multimodal transport pilot, to promote integration, assembly, network, socialized and intelligent development of transportation and logistics.
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It is suggested that the special development fund of the platform industry should be set up to support the construction of logistics information platform, and vigorously develop the logistics platform + logistics program, platform, man, goods, supply chain, dual creation and ecology, excavate the new industrial elements on the logistics platform, innovate the logistics service process, and finally merge into a new development model and aggregate production. New industrial clusters and ecology.
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After Web and mobile, the next platform is transportation and logistics. A new technology stack for mobility is being built, and the giant is trying to become a "full stack" provider. once the technology stack is built, traffic and logistics will become utilities like electricity, gas or water.
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There are no more companies in the future, only platforms. Logistics platform is a strategic opportunity for logistics enterprises to reshape the business. Whether the enterprise can move the edge of the market to the center, move the edge of the organization to the center, create a new value chain based on the platform, and successfully cross the S curve, it is the key to distinguish between the outstanding performance enterprise and the flash in the pan enterprise.
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Source: the warp and weft pass without vehicle
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