Day to day logistics platform ecosystem to solve industry transformation problems
- 2018-05-14 14:43
- Intelligent logistics Internet plus cross-border logistics big data ecosystem
In recent years, the logistics industry is a rising cloud. On the one hand, some new enterprises in the logistics industry are fully interested in using APP and big data to get through the information barriers, while some large enterprises are making great efforts to improve the information and intelligence level of their own warehousing and logistics systems. On the other hand, large logistics and rural areas under the big background of the Internet +. Logistics and cross border logistics have become the new focus of competition in the industry.
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In this regard, people in the industry believe that the logistics industry is facing the new transformation challenges brought by the Internet. The platform type enterprises have become the general trend of the times. All kinds of ideas are moving forward in the groping. But the logistics is a complex system. The power of the transformation and upgrading is almost impossible to achieve by the power of several enterprises. Strength is the only way for transformation and upgrading of the logistics industry.
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Build a win-win logistics ecosystem
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At present, China has become a real world's largest logistics country, but according to the national development and Reform Commission's "2015 national logistics operation report" data show that the total cost of social logistics in 2015 is 10 trillion and 800 billion yuan, the ratio of GDP is 16%, compared to the proportion of 8-9% in the world developed countries, China's logistics cost depends on But it is higher.
There are many reasons for this situation. In the supply chain of the whole logistics industry, the information flow between the upper and lower reaches of the enterprise is difficult to pass through because of the more links and the fragmentation of the enterprises. In addition, the circulation cost is high. In addition, the information construction level of the logistics enterprises is also uneven, which aggravates the problem of information flow. To this end, people in the industry think that only by using "social logistics" ideas to form a large platform, using the Internet and large data technology to get through the information access of the whole industry chain, can realize the efficient allocation of all kinds of logistics resources. At that time, the main body of the logistics industry will not be the logistics enterprise, but the logistics platform.
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On the platform, the domestic major logistics leading brands have already carried out a forward-looking layout, through the joint Tmall, Jingdong and other platform enterprises, millet, micro whales, Lenovo 17TV and other Internet TV brands, Mei Le, Chivas, wedding, family, cool, and other family brands, as well as the calf electric car, 100 million health Iji Kang, blue fort and other fitness equipment brands, sun Shun logistics hand in hand more than 2000 brand enterprises have set up the largest scale of logistics industry intelligent logistics eco circle.
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In order to make the ecological circle perfect, Sunday logistics launched the "2016 China smart logistics brand day" in May 6th this year, convening the industry to explore the path of the transformation and upgrading of the logistics industry under the new Internet environment. At the end of July, Japan and Japan Logistics Association held the "day Shun logistics Creation Camp". The first batch of battalions are more than 100 students from 12 first-class universities in China, such as Peking University, Shanghai Jiaotong University and Xi'an Jiaotong University.
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In this regard, the people in the industry believe that "2016 China smart logistics brand day" is a collection of first-class resources in the industry, focusing on the industry's current transformation and upgrading of the path, and "day and day logistics training camp" is the output of the industry's first-class resources, focusing on the development of the industry tomorrow. However, whether it is present or tomorrow, these two events are based on the resources of the logistics ecosystem behind the logistics of Japan and Japan, the opportunities and challenges for the development of the logistics industry, and the exploration of the principle of win-win and win-win.
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Logistics industry to speed up farewell "stupid big and thick"
Drucker, the master of world management, said that the biggest influence of the Internet is the elimination of distance. The convenience has reached an unprecedented level in people's access to information, services and their views. For enterprises, in addition to the more convenient access to user needs, all kinds of resources can also zero friction into the enterprise, meet the needs of the user on the platform of the enterprise, and maximize the value of its own.
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Under this trend, "everyone's economy" has become the focus of attention from all walks of life. Especially in the industries with high fragmentation of demand and supply, such as travel and takeoff, "everyone's economy" has begun to take shape. Many people believe that the "economy for all" is expected to become one of the important ways to realize the state's supply side reform.
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Comparatively speaking, the trend of fragmentation of demand and supply in logistics industry is also increasingly evident. In terms of demand, low price has become the basic demand of online shopping, the focus of user attention is transferred to commodity quality, logistics service and so on. It puts forward higher requirements for the speed, individuation and visualization of logistics service. In supply, there are a large number of part-time vehicles and manpower in addition to the existing 30 million truck drivers. The resources have not been released. In this way, it is the general trend for the future development of the logistics industry to link the fragmented demand and supply effectively and form the "everyone logistics" ecosystem.
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In the field of "everyone logistics", the foreign enterprises, such as Postmates, which was founded in San Francisco, USA, have launched a series of exploration. In China, there are enterprises in the mining of "unorganized organizational strength", and the choice of large logistics fields with great difficulty.
At the end of 2013, the leading brand of large logistics in China began to explore the sharing platform of social capacity, Che Xiaowei. All the idle vehicles and drivers in the society could join the small and micro platform of the car and get more income on the platform. Today, the vehicle micro and micro platform has gathered 90 thousand vehicles and 180 thousand service soldiers to drive the continuous optimization of the supply side resources through user evaluation. In essence, the day and day logistics vehicle provides a social entrepreneurship platform, using the power of socialization to meet the needs of socialization, and to accelerate the supply side reform based on the logistics industry.
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Under the power of small and micro power, Japanese and Japanese logistics have won the first single delivery of Tmall double eleven for two years. At the same time, the distribution category has gradually expanded from household appliances to furniture, home, fitness equipment and other fields. It meets the needs of users and customers in personalized, visual, accurate and efficient and so on, and has achieved rapid development. At the same time, it can also ensure the user experience is good, and boost the logistics industry to speed up the farewell to the "stupid bulky" impression.
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Stuart Krena, a British historian of management, said, "there is no final answer to management, only eternal questioning." To the development of an industry and enterprise, there is no permanent balance. We have been running on the way to find the next balance point. Inherit the gene for innovation of innovation of Haier group, sun Shun logistics has been in the forefront of innovation in the field of innovation, whether it is a training camp or a small car, and Japan and Japan are promoting the development of an industry with the model of innovation and upgrading, which will profoundly affect the failure of the logistics industry.
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Source: comprehensive China Daily and network