For the future of Shun Feng, Wang Wei used only one word...
- 2018-03-07 13:40
- Retail sales data of express delivery storage in cold chain transportation of Shun Feng express freight
wher will Wang Wei lead Shun Feng?
What about the strategic layout of Shun Feng?
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If Wang Wei, the president of SF, recalls the development and growth of Shun Feng, "the east wind of the times" may be an indispensable note.
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Whether it is a "Southern Tour" express founded SF, was booming in the electricity supplier and each achievement, in its unique and sharp eyes, the total time figure appears.
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Now, the king made in the courier industry, SF is no longer a dream, because "the wind" Wang Wei has a more ambitious target.
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Wind, "origin of goods" brother
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A young man rode a motorbike through a lane in Shenzhen, Guangdong, in 1993. The back seat of a motorcycle is not a "beautiful woman" at the tip of the tide, but a package of large and small. This is the young man, Wang Wei.
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At that time Wang Wei was entrusted by the people, with some goods between Guangdong and Hongkong. Slowly, more and more things, when he can not be installed with a rod box, he realized that this is a business opportunity.
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It is 1992 after Deng Xiaoping speech and the Party Congress, great changes have taken place in people's attitude and the situation of economic development. The spring of the south is beginning to come out, and business in the sea is like a whirlwind, and an open and exciting age begins.
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In March 26, 1993, Wang Wei, together with 5 friends, was formally registered in Shunde, Guangdong. The young men were carrying big bags on their backs, dragging their suitcases in their hands and going in and out of Hong Kong. The other 70 piece goods, Shun harvest 40, Wang Wei "price cut Beach" strategy to attract a large number of customers, even creating a deserted Portland street. Hongkong, as a starting business, not only achieved Wang Wei's first barrel of gold, but is still the main force of the company's business, accounting for 40% of the total proportion of the company's business. By 1997, Shun Feng had monopolized deep port freight, and 70% of the goods were shipped from Shunde to Hongkong.
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The influence of Shun Feng has been slightly seen.
However, Wang Wei realized that the market share of the domestic express market, which is low in the threshold, is far from enough and must be arranged as soon as possible. From 1996 to 2001, in the laying of the website of Shun Feng, the individual contract, the attachment and the direct camp coexist. But this extensive mode of development has also buried a lot of hidden dangers. After 2002 Wang Wei decided to recover the property rights of the branch, and Shun Feng became Wang Wei's "one person's company" from the top to the bottom.
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In 2003, it was a turning year for Shun Feng. This spring, the outbreak of SARS, Shun Feng in the vast area of SARS in the disaster area, but the public health crisis into the biggest business opportunities. At the beginning of 2003, SF launched full cargo flights of shipping business, becoming the first company to use all cargo plane transportation enterprises. In addition to the special plane, SF also signed agreements with several airlines, using the domestic more than 230 airline's special abdominal compartment, which is responsible for the delivery of express mail among cities across the country.
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Also in that year, China express industry and misogynist electricity supplier, changed the Chinese back ten years of consumption habits.
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In the 2018, the prosperity of the express industry has become one of the data for economic prosperity. In the delivery of countless parcels, the Chinese economy, driven by the "three carriages", was slowly adjusted to the green economy of the third industry. Express China, to a large extent, has become a new direction of economic development.
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But Wang Wei in 2003 was obviously not satisfied with the resources he had mastered at the time. Since 2004, Wang Wei has mortgaged property or shop to the bank 9 times, borrowing money to open the network at home.
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At the end of 2009, the General Administration of civil aviation issued an unremarkable announcement, announcing that SF was officially allowed to operate. SF applied for the establishment of an airline and bought two planes of its own at once. This is also the first time a private courier company has its own aircraft.
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At this point, Wang Wei, with the force of one person, will walk through the original accumulation and information express industry, which is pushed to third stages: capital intensive.
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By 2010, the profit of Shun Feng reached 13 billion yuan, second only to China's postal service and 18% of the country's market proportion. Wang Wei insisted that only do express, but only small, do not do heavy, in the end customer is locked for the only goal of the sf.
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Since then, the speed of the express delivery has become the fastest delivery market at that time, and the word of mouth that arrived in the next day was the first name of SF. Shun Feng has become the leader of the domestic private express industry.
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Take the times as the pulse and rearrange the force
Although it is already the leader of the industry, Wang Wei is obviously not satisfied with the situation. In November 2017, Wang Wei publicly expressed that Shun Feng was "not fast" and pushed the express industry to the top of the wind and waves.
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"As fast as I know, as fast as I pursue, and what I do today, there is a gap." In Wang Wei's view, it is more normal in the world to use his own aircraft to transport the express and transport express with a special cargo plane. It's not fast, but Chinese express is not fast enough.
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This is a rare "big news" that has always been a low-key Wang Wei. Before that, Wang Wei received a handful of media interviews, and it was hard to find a picture on the Internet. Even the SF within the enterprise has never appeared the head face. Whether speaking within the company or in public, when it comes to Shun Feng, Wang Wei is always trying to move people's attention away from himself.
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But now, he joked, "my low profile archway is really not."
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Not Wang Wei is not low-key, at this time the Shun Feng, is also in the international standard is required. More importantly, in Wang Wei's eyes, the competitors of Shun Feng are not limited to the express industry, but should be the large technology companies. In the era of new technology leading the new industry, it may be out of date with only one express company to look at Shun Feng.
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In fact, from the backdoor listing of SF EXPRESS in Shenzhen Stock Exchange in February 23, 2017, Wang Wei, a "bossy president", began to reexamine the courier kingdom he built. With the increase of the courier business, had been refused listed Wang Wei, are constantly exploring diversified business, after fought electricity providers, E values, global smooth, hey shop and convenience store cooperation, etc. in the preferred SF to represent the general trend, SF eventually backdoor listing.
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After listing, Shun Feng will focus on air freight, buy aircraft and build airports. At the same time, cold chain transportation and international expansion are also the main direction of future development.
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But the strategic layout in Wang Wei in the domestic express, international express, warehousing, SF Airlines is just the proportion of the pattern of 1/3, his SF tentacles extend to the greater business empire, including B2B, B2C, C2B, O2O full retail layout, withaccompanying and finance, mobile Internet big data strategy.
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In fact, in the era of innovation, China has many emerging technology to the forefront of the world, artificial intelligence has penetrated into various industries, in this era of risks and opportunities, in all walks of life have undergone historic changes, from the physical to the Internet, from the traditional to the convenience, new business models are appear, change and transformation become the magic weapon of choice.
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For the future of Shun Feng, Wang Wei used only one word: "create a logistics department 'department store."
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Source: Huaxia times, ZG Logistics City