Dry cargo, unsalable goods inventory processing method
- 2018-03-05 15:35
- Unsalable goods inventory strategies of cross-border business overseas warehouse storage costs liquidity loss
?The stock backlog has always been the pain of the seller. When many sellers talk about making money, they often give out the sigh of "making money on the books, but all in stock". When selling in the peak season, the seller will prepare sufficient source for quick impulse and gain high profit. But often due to incorrect or wrong selection of market prediction, caused by the backlog of inventory. These stocks should be dealt with quickly by various means, otherwise the stock of long-term and over season will be easily formed. In the overseas positions of cross-border electricity supplier, these long-term inventory not only caused liquidity loss, but also to pay high storage costs.
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Many sellers can not afford such pressure, eager to ship, often blindly reduce prices, the result is probably that the lower the price, the more they can't sell, and finally, they have to spend money to destroy stock. Don't wait for the inventory of goods sold lag in the formation of long-term stock after another way to think, in the stock should have the good strategies of inventory backlog, set a quantitative index to the pace of sales in the sales process real-time monitor the progress of sales and inventory, according to the set index of commodity prices and timely adjustment of marketing strategy, do not have the psychological. As for the real sales in disarray, Hunzhao frequent, resulting in unnecessary waste of time and money. The following methods are provided on the sales Countermeasures of detained inventory, which are divided into the treatment measures in the early, middle and later stages. The seller can use different combinations in different periods to promote the sale of the goods in stock. As for the judgment and setting of the former, middle and late period, the seller can decide according to his own sales expectation.
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: early to find sales there was a substantial decline, began to feel the pressure at the time of inventory digestion. This period should take some promotions that do not destroy the price system and follow up, in order to speed up the digestion of stock. The following countermeasures can be taken:
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1) promotion with a sense of urgency
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A product promotion that launches a second killing or promotions countdown. Use the limited time limit to stimulate the consumer's desire to purchase.
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2) improve the sales integral reward of the inventory products
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Because foreign consumers have the habit of integrating consumption, the degree of recognition is higher. The seller can stimulate the purchase of inventory by substantially increasing the proportion of the purchase inventory.
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3) extend the time limit for return
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Provide more loose return policy for the purchase of inventory, extend the period of return, make the buyer feel more safe to buy, so it is more convenient for consumers to buy.
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4) special sale promotion
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The use of the platform some drainage means, in store inventory platform to highlight the special offer promotional activities, with special offer to attract the attention of consumers, this can increase the drug sales opportunities, on the other hand also can attract visitors to stay to see other interested products.
Medium: due to seasonal market demand fell sharply, buyers desire to buy the urgency and greatly weakened, the role played by the pure product discount Co., obviously feeling the pressure on the stock. In this period, new channels should be opened at a lower price, trying to find ways to make bulk shipments and try to clean up the stock quickly. Medium-term countermeasures are
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1) developing the wholesale channel
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Set lower prices and open new B2B channels, such as the release of 5~10 batch orders at Alibaba's international station.
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2) third party discounted websites
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In search of some new rejuvenating countries' discounted websites, the unexpected low price strategy in the new market can sometimes have unexpected effects.
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3) group purchase or buy one - first - class sales model
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Use the group purchase and buy one to send one marketing means, the quantity change the price way to realize the rapid pace.
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4) bundled sales
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With the other good sales of goods in the store bundled, to drive the stock market sales, it is best to choose the combination of related goods. With a better combination of prices, the buyer has a good sense of benefit.
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5) re purchase and promotion
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Send a message to the customers who bought it in the past and tell them to buy it now and give them a lower price.
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Late: independent promotion basically no what effect, the apparent bottleneck of sales, inventory pressure gradually increases, had to clear the base period. At this stage, we can take into consideration the rapid transfer of stock pressure through the channel and influence of others at a very low price or an active gift. The later countermeasures may be considered
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1) net red sales
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Look for Ins's net red, look for the target network red. With the help of the influence of the net red, the shipments are delivered at a very low price.
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2) sale of second-hand goods
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Used as a second-hand commodity, to the eBay platform to publish second-hand product information, for sale at a low price.
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3) gift delivery
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By giving away free products, encourage consumers to register their accounts, buy other products, or participate in your social media activities. ?This method is very useful for long-term sales, and it can be used for more users and their future attention and consumption.
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4) commodity exchange
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Exchange unmarketable goods with other sellers and sell in other stores as new products or other models. Through the change of the seller, the different customer group, may be easy to ship, to achieve mutual benefit and win-win.
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The use of the above methods is not static. It can be applied flexibly according to the actual situation, observing the market feedback and using effect, so as to deal with backlog of inventory unmarketable products as soon as possible.
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Editor: cloud business exchange supply chain