How does the logistics network survive in the future? Need to face these points!

?China's current fast business enterprises about 60% of the goods are distributed through the network (customer delivery to the network, the receipt to the network since mentioning), outlets on the importance of express business is self-evident.

First, the status quo and problems

The cost of opening the network is getting higher and higher

(1) rental costs, express the industry outlets are through the form of leasing to complete the same time, outlets set up lots of high demand, with the rise in house prices, network outlets are also rising, the average rent increase of 10% per year - 15%, part of the enterprise network rent average to reach 10,000 yuan / month, the other part of the network rent is more than 30,000 yuan / month;

(2) the increase in labor costs, most of the travel outlets are the basic wage plus bonuses, and the basic wage accounted for 80% of the total wage, labor costs rose nearly 10% per year, while the expansion of the network, the corresponding management costs Also continue to upgrade;

(3) renovation costs, the current express industry for the standardization of the network requirements are high, so the cost of renovation of the network is also rising, the average cost of network decoration in the average of 40,000 or so, some of the enterprise network decoration is to reach 80,000;

(4) vehicle costs, with the network continued to sink, outlets and operating distance farther and farther, network transfer center feeder costs are getting higher and higher.

The income of the network is getting lower and lower

(1) in the second and third tier cities in the density of the network is getting higher and higher, an average of 1.5 km a network, peer and internal competition is growing, the unit network income is getting lower and lower, such as in the north and other cities in Guangzhou and Shenzhen Unit network income is a downward trend;

(2) With the opening of the four-five city network outlets, due to market and other factors, the output value of the unit network is not high, the current county-level city unit income is also about 10 million, and even some enterprises only 50,000 about.

Changes in the market

(1) due to changes in customer demand and delivery in recent years, the delivery of goods delivery services, some outlets less and less customers, some city outlets daily shipments only 1-2 votes, most of the network The goods are delivered by the form of goods to complete the customer and the direct contact with the network to reduce;

(2) the impact of large customers on the network more and more, the output value of more than 20 million outlets are supported by several large customers;

(3) the market more and more intense competition, Shun Feng force Lingdan, security card to join the platform to join the traditional express industry has a certain impact, but the traditional express industry is basically relying on the network of part-time marketing staff, and Network assessment to take the form of whipping fast cattle, personnel if there is no material incentives or promotion of incentives in the case, the enthusiasm of the network marketing staff is not high.

Second, the future survival of the Road

based on the above problems, I believe that the future of the network is not to consider how to expand, but to consider how to optimize, to find a way to replac the network to support the transport industry to enhance revenue and development.

Establish a comprehensive network

(1) revocation of existing outlets

In the large and medium-sized or network-intensive cities, for the door customers less, then the proportion of high distribution of outlets to revoke, because the original function of these outlets, network staff workload is small, the network of various resources and human resources are not fully utilized , After the withdrawal of the network business by the nearest pick-up center service or re-establish a small pick-up center, the staff into the delivery center, the establishment of specialized marketing staff and customer service staff;

(2) change the performance appraisal model

Express companies are basically using the whipping fast cattle assessment mode, the staff bonus can take the number of indicators to see the prospective not allowed, set the prospective, basically can not get bonuses, are not allowed (too low) will get Bonuses, and the basic wage accounted for 80% of the wages, do 200,000 outlets and do 100,000 net wages almost even lower, this assessment in the rapid development of enterprises due to promotion incentives may be effective. So based on the above assessment and the current status quo, may wish to take insurance and other industries commission model, the higher the personal development of income, the higher their own wages;

(3) to enhance the proportion of delivery and services

Revocation of existing outlets, the establishment of full-time marketing customer service personnel, the existing network of business by the delivery center is responsible, but the customer to the network delivery or picking needs to meet, you need to change the current cost of delivery and service capacity , We increase the amount of the cost reduction, Rangli to the customer, so that customers more choice to pick up the goods or delivery services, and by taking the delivery mode and vehicle optimization to enhance the quality of delivery services and time, so that customers are willing to choose Home delivery or delivery, so that customers will transfer the function of the network to the delivery center.

In summary, the three steps will be the revocation of the existing outlets, the network will be merged into the delivery center, set up a full-time marketing staff and customer service staff, by the delivery center to undertake the network service functions, while enhancing the customer's delivery needs , And ultimately in a region to establish a comprehensive network!

Enhance the level of information

Logistics information is the trend of the industry trend, how to use information technology to upgrade the network, the logistics enterprises to cut costs, cost reduction has a real meaning. China's well-known logistics information service providers China Resources Network proposed: First, the logistics business network onto the Internet, so that shipping companies through the network easy to find, not only save the cost, but also make full use of the Internet spread quickly, broad audience Advantages; Second, the logistics business management information, logistics enterprises to achieve line tariffs, network outlets of automated management, to strengthen the control of the network, improve business efficiency.

Four or five city part of the regional franchise

(1) franchise area selecion

Why can the line and the card line to the rapid expansion of these two years (2015 can be expected to open 2000 outlets), mainly because the cost of joining the network are borne by the franchisee, and because of none other to the franchisee, franchisee enthusiasm Higher. But this is not required to have been straightforward Express business completely converted into joining mode, but in the network to open high cost, low income areas for franchise;

(2) the development of franchise standards

In order to maintain the image of chain-type enterprises, safeguard the interests of the company, but also in order to achieve a win-win franchisee, the franchise network need to develop some standards to the material standards, for example, franchise network packaging materials (cartons, bags, , The transport of goods labels, financial instruments must be unified procurement company, a good standard can reduce the company's risk, to attract franchisees to participate in the promotion of the rapid development of franchise.

(3) the management of franchisees

(SF) is only open to the employees of Shunfeng, Jingdong joined the distribution station preferred Jingdong staff), priority from the enterprise employees to screen to join the Business, in the enterprise employees, relatively more understanding of the company's corporate culture, mode of operation, financial accounting, get started faster, employees can return to their home work, the enthusiasm will be stronger. The company needs to set up a professional franchise management department, hire a professional experience of management personnel to manage.

Franchise, improve the network coverage of logistics enterprises, reducing the cost of network coverage. However, if the mismanagement, there are franchisee Paolu, etc., the negative impact on the logistics business is immeasurable.

Large customer stagnation

Large customers for the logistics business requirements are relatively high, the current major customers are basically using 3-5 logistics enterprises, respectively, selec the advantages of each logistics business to use the line, quoted Debon logistics president Cui Weixing's words: "The network will open to the customer's downstairs," large customer stagnation is to open the network to the customer's office, open to the customer's warehouse, open to the customer's factory.

It should be noted that large customers to achieve the stagnation, the original large customer attribution network may be affected by the larger, for these outlets, the site area may need to be adjusted.

In summary, the large customer stagnation for the logistics of large customers and logistics enterprises themselves are more than disadvantages, for the need to focus on large customers screening, according to the formula: customer delivery amount (historical half-year average) * gross margin> Point of cost (staff + equipment, etc.), and customers once again the potential for development is relatively large; in order to improve the staff to maintain customer service, and further develop the enthusiasm of customers, the need to develop a corresponding assessment mechanism, the stagnation and large customers Cargo situation to bind; corporate headquarters level, there should be a corresponding organization, coordination to solve the individual needs of large customers.