Manufacturing enterprises to do cross-border electricity providers how to unlock the three main points

? ? ?OEM / ODM manufacturing plant, over the years at the lowest end of the smiling curve, with the cross-border e-commerce to flourish, breaking the channel constraints have also been the right of redistribution of profits, more and more manufacturing enterprises Hope to benefit from it. The Chinese Ministry of Commerce estimates that cross-border e-commerce transactions will reach 6.5 trillion people in 2016, accounting for 16.9% of total imports and exports. Through cross-border electricity providers, manufacturing enterprises from the past mass production model into personalized small batch of private customization, save a lot of intermediate links, the product sold directly to foreign small shops or even the hands of consumers.
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???????Cross-border electronic business on the one hand to help manufacturers from end-user feedback and user comments to improve product information; the other hand, the production of terminal manufactures can also shape their own brand, expand living space. However, in the cross talent, capital and brand registration after the three major difficulties, manufacturers also face product selecion, pricing and promotion of the three major achilles heel. "World Managers" reporter interviewed the US Amazon (Amazon), general manager of electronic products, has 30 years of experience in landing cross-border retail business operations experts, Yang Bo, general manager of the unio, Noah, and Listen to him to talk about how to untie these three key points.
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???????Yang Bo, general manager of the Federation of Business Alliance Noah, served as the United States Amazon (Amazon), general manager of electronic products, 30 years of landing retail experience.
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???????Aion: the imitation of the current best-selling products?
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???????Manufacturers can do their own brand of electronic business platform, the first thing is to selec the product. Many bosses like to chase hot selling products, imitation or even plagiarism explosion models, only slightly changed in the design. He Noah pointed out that this approach is very risky, mature foreign business platform for the product of intellectual property rights, piracy has strict rules,
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???????Enterprises may be due to infringement caused by imitation business complaints and product off the shelf and even deep in the mire of litigation. Even if there is no patent or competitive disputes, but the hot product competition, the need to promote a higher cost, often into a price war, the end result is two: First, due to high sales and low profit earning, High sales and low out.
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??????He Noah's suggestion is that first-time entry can choose the future will be selling products, which is the next explosion models, so less competitive high profits. Traditional manufacturing enterprises often have strong R & D capabilities, to learn to use data tools to research and analysis of product performance, competitive products, product experience, and ultimately determine the product. A perfect quality of the explosion of the product should be an upgraded version of similar products to solve the original product features pain points, and do the relevant patent applications and certification, which will become the core competitiveness of the product.
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???????selec a good explosion after the paragraph should go all out to do a good job promotion, analysis of the product's profitability, click-through rate and conversion capacity, customer value of a single product, the final explosion to the store to bring sustained profitability.
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???????Aion II: low price will be able to grab the market?
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??????Traditional manufacturing enterprises to do cross-border electricity business transformation, the first reaction is that with the quality of low-priced products in general, you can grab the market share. However, the electronic business platform user evaluation mechanism infinite amplification of consumer demand for product quality, price is the trump card.
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??????Product reviews are a very important part of the ecology of electricity providers, these comments represent the user to use the product the most realistic feedback, but also to the seller to provide recommendations for product improvement.
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??????He Nuoya stressed that the price from the start, from the cost of the end. China's manufacturing enterprises often only fixed the eyes of the cost, there is no floating costs. Enterprises in the new product pricing, taking into account the promotion and advertising costs of inputs, and product life cycle calculation, only the marginal cost of these floating accounting clear, it is possible to accurately develop new product prices. In addition, the use of pricing engine to understand the price of similar goods is also very important.
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???????New products can also be used to compare the pricing method, the price set for similar star product pricing 70% -80% more secure. Products on the shelves after the best price according to cost changes, competitor transactions, the use of price tools to float, He Nuoya said: "In fact, the electricity provider platform, the floating price is more conducive to closing.
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???????The most important work of the product is to collect the evaluation. Relevant survey data show that the purchase of products and naturally generated only 3% of the evaluation, how to quickly get enough effective evaluation? He Nuoya suggested that through the public platform, third-party evaluation site to provide discount goods to obtain effective evaluation, but before the cooperation must be carefully assessed its legitimacy, so as not to cause unnecessary losses.
? ? ? Aion Three: Promotion is the PPC?