Logistic Integration

? ? ? ?In order to integrate logistics, it is necessary to have a "handle", the best "handle" is order, followed by the control of the "waybill", the most bad need to have the capacity of resources. If there is only one Internet "good idea", through the "Idea + platform" approach to the logistics business integration. I'm sorry, unless you have money!

? ? ? ? Cause: Why suddenly want to write this topic
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????????Recently, a friend and I have been chatting logistics business or they have to do a logistics business projects, to ask me how to do. To be honest, my background is growing from the IT logistics business, I have also naive that as long as there is a Niubi logistics business solutions, and then there is a platform for tools, as long as the logistics enterprises in this way can be used to upgrade them Of efficiency, to achieve multi-win-win situation. And now just want to send their own words: naive! Or "too young" to write this article is that we do not want to commit the same mistakes and I was the same.

???????Because the traditional logistics enterprises is very difficult to drive, the survival pressure of logistics people, so unless you have business (AWB) to them, otherwise, they are difficult to listen to you. Of course, because most of the traditional logistics people from the grassroots operation fought out, and they accept the new ideas and methods are required to have a long cognitive process and a long time; in addition to the business to adjust the risk factor High and acceptable loss thresholds are low. So driving the traditional logistics platform for people to support the logistics integration is not ideal and ideal for driving.
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???????Using the Internet platform to integrate logistics is "two-handed" operation
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???????Most of the Internet from the cut into the logistics business integration are guilty of my mistakes (2012 to 2013 plan to do a platform cut into the cold chain logistics home distribution). I believe that as long as the logistics network I will be able to serve the market at the time of the blank for the fresh electricity business enterprises and the city surrounding the farm to provide a good logistics service delivery capacity with the logistics service capacity, the market needs a lot of cold chain home distribution needs Energy sources continue to shift to our platform; so there is a lot of business, with a lot of business we will be able to integrate more logistics resources to improve our network system. We can not only make up for the gaps in the market at that time, but also provide better "cost-effective" business service capabilities. Bad on the bad "as long as" on.

???????"As long as" is actually a very high threshold, logistics companies why to tie you? Although you can describe a good "cake" to others, but this "cake" the other party recognize? No end up, do not know why the taste with you to operate, this is the service provider. Back to the service demand side, when you do not have a service network, how can someone else's business to you? The "chicken, eggs, chicken," the problem is the platform of entrepreneurs, "curse." To get rid of this "curse", either upstream (demand), or have downstream (supply). Are not only money to buy!
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???????"Hold the thigh" may well be a near-path choice

???????When the "money" is not the time, if you can find the "thigh" is also a lucky. Whether this "thigh" is to have upstream support, or downstream cooperation. If the two have a choice, selec the upper reaches of the principle is to choose more appropriate than the downstream. Because in the "supply test" reform era, the supply of service capacity is the surplus, "demand side" is valuable. This also applies to the 2B service. When the upstream demand, in a reasonable request to transform the downstream supply of service capacity, to seek in accordance with the new social model for reconstruction and practice is relatively easy, because A do not want, will B willing.

???????But "hold the thigh" is not without drawbacks, because the "godfather" and not honest. When your business to do a modal and kind of time, quite pretty, and "godfather" will appear at the right time to start "robbing." Even if the early constraints and restrictions to the "godfather" to limit, but in the latter part of the business development and extension of the time, with the "godfather" background, want to open the business to the "godfather" competition On the use, it is also very difficult to do business can not expand horizontally, so the value of the platform will be limited.

???????In addition to facing the risk of being intervened, there is a key risk is that when the initial construction services will be "boycotted" and dystocia. Because the transformation of the service platform and established traditional services, there are differences and competition is inevitable. And if the platform can not resolve the conflict, it is difficult to continue to build business service capabilities, which also basically declared the platform to build failure.
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???????Although the "money" is not a matter, but the key is how much money?
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???????Whether the upstream demand (order or waybill) or the downstream supply of logistics capabilities are also in fact can be used to buy money. Such as the O2O in order to obtain orders (AWB) of the O2O logistics enterprises are basically "scattered money boy." O2O 3 km real-time distribution costs 8 yuan, 3 yuan per subsidy, to close 5 yuan. Even in order to get the consignment, subsidies 5 yuan. In order to support the scale, red business, such a large number of subsidies abound. The O2O city logistics is also the case, had a converted van van outbound cost is 500 yuan a day, it does not matter, O2O logistics company subsidies 200, the demand side only received 300. But also because of the need to transport bills of lading business, hoping to control the waybill to expand the capacity of resources, by optimizing the capacity of resources to try to improve the efficiency of distribution.

???????Is indeed the current logistics and distribution services in the current capacity and distribution levels have improved space. but:

???????1. Suppose you have enough business and logistics resources, you have the ability to complete the optimization of efficiency and cost reduction? An Internet person or the logistics field of layman on what basis you can than a logistics which immersed for many years of logistics professionals more professional?

???????2. Assuming you have this ability, you can improve the efficiency and cost of how much? Than you "look down on" the traditional logistics companies can increase 10% or 20%? Now regardless of whether the future can be done, but now you do not just 20% subsidy rate Oh. How do you achieve the goal of subsidy can be converged to your target range?

???????3. To achieve what you want to achieve, the business needs to what extent? Burn the business volume and size, need to put the number of resources? Are these resources available, or are there sufficient funds available to sell? how much is it?

????????Of course, if you can fully prove that 1, 2, 3 for the theory of the Chamber of Commerce have the capital to pay you. But to form the convergence of the interval 2 easier said than done? In fact, many Internet logistics companies in the end is in fact unable to prove effective convergence, making the capital unsustainable!