Unmanned delivery vehicles for the first time trial operation

? ? ? ?Since the rise of Internet shopping so far, "double 11" Shopping Festival has been 8 years. 8 years, the online shopping section after the water test period, exploration period, the outbreak and multi-phase, has gradually mature and perfect, its impact on consumers is also imperceptibly changing.

????????October 18, Analysys and Jingdong jointly released the "2016 China Internet Retail Shopping Festival consumer behavior research report" shows that in the current online shopping section of the environment, the need for the purchase of goods and whether to match the individual needs As the core elements of the final consumption of the user. The user's shopping decision-making is no longer the only consideration as the price factor, but taking into account the brand, quality, service, price and other multiple requirements for rational judgments, online shopping section of consumption tends to rational.

????????Jingdong "double 11" to promote consumer rational shopping

????????"In terms of experience, services, or product selecion, good material has become a low-cost network of new normal retail." October 18, held in the Jingdong Group "double 11" media communication, the Jingdong Group Senior Deputy President, Jingdong Mall marketing platform system, said Xu Lei, after years of market cultivation, the consumer for the "double 11" attitude more and more return to reason, return to the quality and service carefully seleced. This year, the hustle and bustle of entertainment and impulse consumption will no longer be "double 11" mainstream, Jingdong will be through the "good things low", "ultimate service" and "smart experience" three initiatives to provide consumers with better choices, Rational shopping.

???????The report shows that the "double 11" after eight years of development, consumer shopping presents a "re-planning, re-demand, heavy service, re-brand and value" and several new features, the need for the purchase of goods and whether with individuals The demand to match the final consumption of the user to become the core elements. The user's shopping decision-making is no longer the price as the only reference factor, but taking into account the brand, quality, service, price and other multiple requirements for rational judgment. The reporter found that Jingdong in this year's "double 11" clearly played a "serious shopping, buy some good" slogan. Relevant personnel, said Jingdong from the brand, goods and services from various angles to adapt to changes in consumer demand, consumer advocacy refused to impulse, rational shopping.

???????selec and compare time More "unmanned" products will also be unveiled

???????According to the head of marketing operations, Jingdong Han Rui said this year there will be more than 10 million brands in the Jingdong "double 11" promotion season, of which more than 70% of the goods are now hot models, more than 50% of new products this year . At the same time, this year's Jingdong "double 11" will create a shopping season concept, not just the consumer's shopping needs compressed in a day. Starting from October 26, Jingdong "double 11" shopping season will begin, and will continue until November 12, including November 1 Super Spike Day will be the first sales peak.

???????"We want to stage to meet the different shopping needs of consumers, whether it is new products or brand special show, are giving consumers more choice and comparison of time." Xu Lei frankly.

????????Jingdong double 11 this year, another major bright spot, is the extensive application of artificial intelligence technology. Following this year's "6? 18", Jingdong independent research and development of unmanned aerial vehicles for the first time after delivery, Jingdong unmanned delivery vehicle will be in the "double 11" for the first time delivery trial operation, part of Beijing consumers are likely to enjoy To the unmanned car delivery to the door of the convenience of the building.

????????In addition, Jingdong "unmanned" products in the UAV, unmanned warehouse will also be in the "double 11" during the appearance. Among them, Jingdong unmanned aerial vehicle delivery will be more to blossom, so that more rural consumers feel the wisdom of the logistics fast, to help consumers get the product to buy faster. At the same time, Jingdong "unmanned experimental warehouse" that is, robots warehouse + automatic sorting center will also be "double 11" before the official launch of the test, full use of artificial intelligence, robotics and data perception from the heavy manual labor liberation.