The second half of the eight key areas of logistics will be how to develop?

? ? ?In the first half of this year, the macroeconomic slowdown in consumer demand and structural changes in the background, consumption demand growth steady growth in trade and logistics, and further optimize the structure of trade and logistics, in which the people's livelihood-related electricity supplier, courier, cold chain, pharmaceutical Cross-border electricity supplier logistics to maintain rapid growth, and national strategies related "along the way" logistics business development in good shape.

? ? ?Second half of the business logistics demand growth will rebound, the total social logistics comparable annual growth of around 6%. Logistics market differentiation trend will continue, with commodity-based production logistics demand continues to slump, related industry will face greater market pressures, electricity supplier logistics, and consumption is closely related to the FMCG, food, medicine, etc. commerce logistics business will maintain rapid growth.

? ? ?The second half of the eight key areas of logistics will be how to develop?

? ? ?1. electricity supplier logistics continue to maintain high growth

? ? ? With the continued rapid growth of the consumer population size, consumption on economic growth and further enhance China's economic growth has become a driving engine of the first, while traditional retail restructuring and development of the electricity supplier logistics and other emerging consumer formats continue to grow, unstoppable momentum of development, to promote consumption, steady growth, benefit people's livelihood effect, adjust the structure has improved significantly.

? ? ?(A) data broadcast

? ? ? The first half of the online retail sales reached 2.2 trillion yuan, up 28.2%, including physical goods online retail sales 1.8 trillion yuan, an increase of 26.6%, faster than the growth rate of total retail sales of social consumer goods 16.3 percent, social pulling the total retail sales growth of about 2.7 percent, strongly support the e-commerce market consumption growth.

? ? ? With the sustained and rapid development of new industry, to further improve the online consumption share, in the first half of physical goods online retail sales accounted for the proportion of total retail sales of social consumer goods was 11.6 percent, up 1.9 percentage points over the same period last year, eating in retail sales of physical goods online wear and commodities grew by 36.0%, 16.9% and 30.1%, respectively. In the electricity business logistics and demand continued to boost online shopping, the business volume of express delivery to maintain sustained high growth, business volume in the first half reached 13.25 billion, an increase of 56.7%.

? ? ? (B) Policy blessing

? ? ? To speed up the development of e-commerce logistics, March the Ministry of Commerce and other six departments issued the "National E-Commerce Logistics Development Plan (2016-2020)", the program that "in 2020, the basic form 'perfect layout, structural optimization, powerful , operational efficiency and service quality 'electronic business logistics system, information technology, standardization, intensive development has made significant progress, "the long-term development strategy, and focus on the goal and mission to deploy seven eight major projects, this is the guide programmatic document for this year and "thirteen five" period of China's electricity supplier logistics development, marking China's electricity supplier logistics into a new stage of development.

? ? ?In the first half, the region around the actual situation of the local introduction of the relevant supporting policies, Shandong Province put forward "to enhance the level of logistics collaboration. Accelerate the construction and development of electronic commerce to adapt to the modern courier logistics and distribution system, logistics services and e-commerce to enhance interoperability." Zhejiang Province proposed to strengthen the infrastructure layout, and enhance intelligence logistics and distribution capabilities, to enhance multi-level electricity provider of logistics services, integrated build smooth and efficient electricity supplier logistics system.

? ? ?2. Rural Business Logistics Supply and Demand bidirectional force

? ? ?First half of the central and local governments continue to introduce policies to guide the layout of rural e-commerce business enterprise, open up the "last kilometer" Rural Logistics.

? ? (A) provinces and municipalities how to do it?

? ? ?Zhejiang Province to speed up the "trinity" of reform, improve services for agriculture, cultivating 500 electricity suppliers specialized villages. Guizhou Province plans to 2016 the province's rural e-commerce turnover of over 30 billion yuan, the entire e-commerce transactions amounted to 140 billion yuan. Ningxia started the construction of rural electricity supplier base, foster the development of e-commerce into the integrated rural demonstration counties and national demonstration bases, efforts to form a new economic growth point. Liaoning Province, the "three rural" demand-oriented, strengthen the construction site convenience channels in rural areas, in 2016 plans for the new construction in rural areas convenient services 2000.

? ? ?Jiangsu Province, issued "on promoting the" express the countryside "project to promote rural development of electronic commerce," and proposed that by 2020, each city building at least one electricity supplier courier county industrial park demonstration, the basic realization of "county partakers Stubbs, township and outlets, village courier ", and intends to formulate relevant policies to support rural public opinion and express basic infrastructure, actively promote the rural delivery service network. Hubei Huazhong Nong product logistics hub construction, create a set of agricultural products wholesale transactions, e-commerce, processing, cold storage, inspection, warehousing and logistics functions as one-stop agricultural products, electricity supplier Trade Center.

? ? ?(B) enterprises how to do?

? ? ?Jingdong create "one county a center", the development of rural extension workers to cover 100 000 Key administrative villages, the villagers to build a proxy system and rural logistics. Ali Taobao to establish rural service stations in more than 14,000 administrative villages. Suning outlets node promote "Tesco service station", established for three or four markets, the rural market a new market chain channels. By the end of 2015, China Post has been established under 110,000 lines in rural locations, 275 and 100 operations center warehouse distribution center. Courier companies to speed up the implementation of the "express to the countryside" project, establish and improve the adaptation of standards and system of rural electricity supplier development, tact advance "through the town, through the village" project, Shen Tong carry out the "Wan Town Chin County" project, rhyme implementation of the "open towns expansion plans ", through courier improve network coverage in rural areas in 2015, coverage of nearly 60% in the first half of this year about 70% coverage.

? ? ? On the supply side of the electricity business logistics county, township and village electricity supplier network and logistics service capacity to gradually improve and improve dramatically improve rural consumption demand and market structure, enrich and expand agricultural sales space for local agricultural brand, bigger and stronger local agriculture provide basic protection. On the demand side, the majority of Internet users in both rural electricity supplier business consumers and producers, with the acceleration of popularity of the Internet, China's rural netizens expanding support role electricity supplier logistics network in the county economy growing electricity supplier logistics promoting the goods "to the countryside" products and "city" effect gradually appear, commodity two-way flow pattern is formed.

? ? ?3. Cold Chain Logistics growing

? ? ?(A) cold chain logistics needs of the vast space

? ? ?2015 China's output of 790 million tons of vegetables, fruit production of 270 million tons, the total output of 86.25 million tons of meat, egg production 29.99 million tons, milk production of 37.55 million tons, 66.9 million tons of aquatic products, in 2016 January-May China dairy production was 11.362 million tons, up 3%, including liquid milk 10.24 million tons, an increase of 3.9%, frozen drinks 1.309 million tons, down slightly overall, agro-food and food manufacturing chain logistics there is a huge market demand for space.

? ? ?(Ii) the rapid growth of cold chain logistics infrastructure

? ? ? By 2015, the country added 3.9 million tons nationwide cold storage, cold storage reserves reached 37.1 million tons, equivalent to 92.75 million cubic meters, an increase of 12.6%, including cold storage capacity in east China accounted for 40% of the country, widely distributed cold northwest, Henan, Shanxi, Shaanxi, Jiangxi, Ningxia, Guizhou, Qinghai and western provinces of cold storage capacity is increasing rapidly; in 2015, and the national and refrigerated trucks insulation car population reached 93,400, an increase of 23.1%. The rapid growth of cold chain enterprise scale. 2015 cold chain logistics hundred enterprises in the cold chain business revenue reached 17.39 billion yuan, an increase of 17.3%.

? ? ? (C) railway chain logistics to achieve new breakthroughs

? ? ? Railway Corporation to accelerate the railway cold chain logistics services, in January this year for the first time to open the line dedicated refrigerated container train from the station of origin Yantai, running 2798 kilometers, 89 hours, route Shandong, Zhejiang, Henan, Hubei, Guangdong, Guangxi 6 province, and finally arrived in Nanning South station. February CDB Guangxi Beibu Gulf seafood special train to Beijing, for the first time by rail ASEAN seafood chain logistics will be shipped to the Mainland. With the development of cold chain logistics Guangxi Railway, the rapid growth in demand, railway transport has been cold chain from time to time to open the line to the normalization of periodic changes to achieve a three days in late May, June is a day.

? ? 4. Pharmaceutical Logistics steady growth in demand

? ? (A) the size of the pharmaceutical distribution market steady growth, but growth slowed further

? ? ?2015 total sales across the seven major types of pharmaceutical goods 1.67 trillion yuan, an increase of 10.2%, the growth rate dropped five percentage points compared with last year, in which the pharmaceutical retail market, 332.3 billion yuan, an increase of 8.6% growth rate down 0.5 percentage points.

? ? (Ii) pharmaceutical logistics industry concentration further improved

? ? ?2015 100 pharmaceutical wholesale enterprises the main business income accounted for 68.9% of the total pharmaceutical market over the same period the national scale, the increase of 3.0 percentage points over last year, pharmaceutical wholesale enterprise scale, efficiency intensive business model gradually emerging, modern pharmaceutical logistics development and "Internet +" application mode, led the industry business model, continuous innovation and optimization services model.

? ? (Iii) B2B e-commerce dominated Medicines

? ? ?With the advance of the Internet, began large-scale pharmaceutical enterprises to enter the field of electronic commerce, online pharmacies, the number of third-party medical e-commerce platform is growing rapidly.

? ? ?By the end of 2015, the national total of 517 companies have "Internet and drug transaction services qualification certificate", compared with last year increased 164. Among them, 25 have a third-party trading platform trading platform service license, an increase over the previous year 9; 106 enterprises have class B2B wholesale trading certificate, the new 33; 386 enterprises with online retail B2C certificate, the new 122 .

? ? ? 5. Cross-border electricity supplier logistics to long-term good

? ? ? Earlier this year, the State Council on the basis of cross-border electricity Hangzhou national provider of comprehensive experimental zone, the new Tianjin, Shanghai, Chongqing, Hefei, Zhengzhou, Guangzhou, Chengdu, Dalian, Ningbo, Qingdao, Shenzhen, Suzhou, 12 mechanized test area. Comprehensive experimental zone main task is to establish an information-based, credit as the core technology to support cross-border e-commerce services new regulatory model to build "six two systems platform" (information sharing system, financial service system, intelligent logistics system electricity supplier credit system, statistical monitoring system and risk prevention and control system, as well as online "single window" under the platform and the line "comprehensive Park" platform) to achieve cross-border e-commerce liberalization, facilitation and standardization. Currently, most of the pilot cities published work program, and started to promote implementation of the policy.

? ? ? The first half of the cross-border e-commerce development momentum is good, strong business volume of cross-border electricity supplier comprehensive experimental zone scale growth. Fully cross-border electricity supplier Hangzhou test zone outlet (B2C mode) 2.25 billion yuan, an increase of 5.7 times, bonded imported 1.93 billion yuan, an increase of 4 times, the rapid development of cross-border electricity suppliers and other new formats, to make up for the general trade and processing import and export trade in the doldrums, the lack of imports fell, driven by a comprehensive experimental zone in the first half of the cross-border online retail outlet Zhejiang $ 2.23 billion, an increase of 35.8%. Guangzhou cross-border electricity supplier and export value 5.13 billion yuan, up 94.6%; which exports 3.42 billion yuan, an increase of 97.8%; imports of 1.71 billion yuan, an increase of 88.5%.

? ? ? Hangzhou and Guangzhou cross-border electricity supplier to achieve a simultaneous increase in the import and export business. Cross-border electricity supplier business volume in Zhengzhou to achieve 27.96 million bags, an increase of 169.1%, import and export value of 2.66 billion yuan, an increase of 81.8%. Cross-border electricity supplier Xiamen Industrial Park Entry and Exit Express reached 304,000, an increase of 157 times, heavy cargo 660 tons, up sharply increased 21-fold. Shenzhen Qianhai Bay Bonded Port Customs clearance of total net purchases bonded list of items imported (parcels) nearly 800 million votes, an increase of 2 times; the value of 873 million yuan, an increase of 3 times. Survey shows China Chain hundred enterprises, 73% of companies intend to further expand cross-border shopping business, cross-border electricity supplier is still a blue ocean.

? ? ? Cross-border electricity supplier for the first half of the New Deal, the regional initiative to take measures to strengthen cross-border electricity supplier services to help companies deal with cross-border electricity supplier Deal transition and peak sales, and enhance their confidence in the pilot areas. Shenzhen Customs Clearance system calibration, etc. to provide one-year transition period for the business enterprise, to help companies smooth transition. Qianwan Bonded Port Area will record prokaryotic work front, so that enterprises in customs registration of 14 days from the original shortened to two days, and properly handle the customs formalities and record entry list can not be compared to other issues, provides for other regions learn from the experience. In the short term, despite the implementation of the New Deal to some extent, affected the conduct of cross-border electricity supplier business enterprise, but in the long run, the New Deal unified tax policy, tax policy clear orientation for future development of the industry, so that cross-border electricity Suppliers for retail business, direct mail services and traditional import and export business to compete in a more equitable environment conducive to business and investment arrangements for long-term development strategy of the management plan, the benefit of a wider range of consumers and businesses, but also conducive to guide enterprises to promote electricity supplier pilot business model to encourage business model innovation. In the long run, the implementation of cross-border electricity supplier of the New Deal in favor of cross-border retail electricity supplier import industry healthy and sustainable development.

? ? ?6. The growth in demand for retail chain distribution logistics

? ? ?After long-term development, the formation of a distribution chain of a variety of modes to meet different commodities, different circulation environments.
One supplier direct distribution by the manufacturer or supplier of goods to the store directly to the desired delivery method, mainly applied to the short shelf life, or high-value, less demand for goods.

? ? ?Second, self-distribution chain, chain enterprises currently widely used, chain through the formation of independent distribution centers to realize the goods inside of the store for distribution. import and distribution so that distribution center to become an integral part of the chain, with the flexibility to meet the unique needs of stores.

? ? ? Third, the socialization of distribution, by a third party professional company to undertake chain logistics tasks. Socialized distribution advantage through scale professional company operations, reduce costs, achieve better economies of scale, but also to carry out specialized operations management, rational use of social resources, improve resource utilization. Currently, many companies are actively exploring the chain of distribution of this social model.

? ? ? Fourth, joint distribution, refers to the chain to achieve the overall distribution rationalization, the principle of mutual benefit, between the relevant enterprises and facilitate collaborative distribution model with each other. Joint Distribution encourage enterprises to expand the scale of transport, in favor of reasonable interoperable enterprise with limited resources, reduce distribution costs, improve service levels, and enhance competitiveness. From the efficiency of logistics and merchandise fresh management perspective, joint distribution is a distribution model worth learning.

? ? ? Data show 2010--2015 national chain hundred enterprises sales volume growth was 21.0%, 12%, 10.8%, 9.9%, 5.1% and 4.3% in 2015 is the chain growth hundred lowest level of the year. At the same time, we continue to divide formats, convenience stores and fast-growing Internet sales.

? ? ? From operating entity, the fastest growing specialty stores, an increase of 16.1%, convenience store sales growth reached 15.2%, supermarket sales increased by 4.1%, department store sales fell 0.7%. From online and offline, the hundred enterprises network sales reached 71 billion yuan, an increase of 85%. In carrying out network of 83 retail hundred enterprises, nearly 80% of companies have self-built platform, more than 70% of companies use two or more online channels and carry out online retail, there are 20 companies to develop their own APP. Hundred enterprises in providing data, the mobile terminal sales accounted for more than 30% of corporate sales network of enterprises reached 58%, between 10% -30% of the enterprises accounted for 11%, less than 10% of the enterprises accounted for 31%.

? ? ? Faced with the economic slowdown, increased competition, rising costs and a series of negative factors, as the representative to the hundred retail chain enterprises to actively embrace the Internet, simply return to retail in store optimization, product procurement, supply chain management, full-channel marketing actively explore, quality of service and competitiveness improved.

? ? ?7. Food Logistics strong demand

? ? ?The first half is the traditional peak season takeaway restaurant, in addition to students and white-collar workers, this year's hot weather also spawned a takeaway demand. Data show that the second quarter of this year's overall takeaway market turnover more than 25 billion yuan, after taking over the reputation of the takeaway business, hungry to expand it in the white-collar workers and the overall market lead. Market segments accounted for, the white-collar market still occupy the dominant position, transactions accounted for the overall market share of 71.7%. With school students, the campus market share rose to 23.0%. Community market, compared with 5.3 per cent, still to be developed.

? ? ? At the same time, the major restaurant brands have accelerated the pace of electricity suppliers marketing cooperation with hungry Mody, the US group, the public comment, Baidu Takeout, Amoy little other third-party platforms. Some excellent companies to obtain capital market favor, "downstairs 100" focus on tea and sugar, in July obtained by the venture capital investment led Atletico's 80 million yuan A round of financing. "Food will be home" has opened in Beijing, Shanghai, Shenzhen and Hangzhou cities in nine room service. "Home food delivery." Through the takeaway kitchen, chefs and gourmets contract, allowing users in the take-up and down inside the scope of a single distribution kitchen. "To fire a" vertical take-away hot category platform, self-built logistics and warehousing site team, to the next line of hot pot restaurants provide distribution services, and to profit from the pot into the store and collect user fees, has opened in Beijing, Chengdu and other cities. "Kam send food" flagship high-end takeout delivery, cooperation with high-end restaurants that serve high-end people, currently operates in Beijing, Shanghai two regions.

? ? ? 8. The fresh capital boost electricity supplier logistics depth development

? ? ? At present, fresh electricity supplier market is growing rapidly, with an average annual growth rate of over 80%, while the proportion of total retail sales of fresh produce only 3.4%, there is a huge demand for improvement.

? ? ? According to iResearch predicted that the next few years, the electricity supplier of fresh market transaction size will exceed 100 billion yuan, fresh electricity supplier sales will account for 7% of sales of agricultural products. Fresh rapid development of e-commerce, attracting a large number of fresh capital into the electricity supplier industry, to market ahead of the layout, to seize more user resources, occupy a larger market share. However, only a few companies to sustainable management, data show that the national electricity supplier more than 4,000 fresh only 1% profit, 4% flat, 95% of enterprises are losing money. In the first half of this year, there are delicious seventy-seven (A round), would facilitate (A round, B wheel), the pattern of life, especially soil net, purchase brothers, chicken 91, Houchu net entrepreneurial brand announced restructuring or closing.

? ? ? ?On the surface, due to the flow of funds run out, the fundamental reason is the low level of standardization One fresh logistics, network and physical differences caused by poor consumer shopping experience, the second is the high cost of logistics, cold chain for fresh produce higher , a corresponding increase in the cost of logistics, but the market price is much lower than the cost price, no capital injection or a short chain logistics system is not established, the enterprise is difficult to sustainable management.

? ? ? ?Therefore, compared with last year, the first half of fresh field of electronic business financing more rational. According to incomplete statistics, the first half of 25 companies to obtain financing totaling more than 60 billion yuan. From portfolio companies, most of the fresh commercial enterprises have in their own unique professional features that identify the key "pain points" fresh electricity supplier logistics industry, such as easy fresh fruit, orchard every day professional self distribution team, to establish its own distribution network; find Dongpin network, Song dishes, U treasurer fresh supply chain in-depth layout; I farm and good food network all have fresh base, the production, sales, distribution through the full chain . Originally living in the play online advantages, and actively carry out O2O mode, trying to achieve the depth of integration of online and offline.?