2.0 Overseas warehouse cracks traditional trade patterns pain points

In recent years, Chongqing has global distribution in more than 50 "front + big data warehouse exhibition" Museum of net trade of Chinese goods to the line display, overseas businessmen to field experience, and online with Chinese enterprises to directly negotiate business. At the same time, net trade museum also Chinese enterprises to provide "two letters a security" solutions, as well as customs clearance, legal and other "last kilometer" localization services to companies from the worries. Experts said that overseas warehouse in 2.0 mode break the traditional trade of many pain points while national customs data difficult interconnection problems still to be resolved.

"Everlasting Fair" opened the door to overseas customers

Chinese commodities exhibition hall recently, a company called "net trade Museum" opened in Dubai, museum display are samples of Chinese manufacturing enterprises. Day, who visited businesses flocked to many businesses found after favorite products, spot took out the phone, open about suppliers APP and Chinese enterprises to directly negotiate business.

This stems from the complementarity of the two economies. UAE demand for China's light industry, electronic products, daily necessities and huge, with billions of dollars in a huge market, with the highest production capacity in China, the largest category of export demand high degree of fit.

Since last year, Chongqing in more than 50 countries around the world planning the layout of the net trade hall, has built five net trade hall in Moscow, Warsaw and other cities, this year plans to build 20 of them in Vietnam, Pakistan and other countries.

Net trade hall operator of cross-border business enterprise Tai Lung network. Great Dragon Network founder Feng Jianfeng said the biggest pain points of traditional trade that long chain, including manufacturers, exporters, importers, distributors, wholesalers, retailers, brokers overseas customers unwilling to be "exploited" Chinese companies have a strong desire to direct mining. "Cross-border electricity supplier B2B been able to achieve flat channels, but you can not see the kind of goods, more difficult to win the trust of overseas customers, and the lack of both smooth information channel, business is often difficult to talk to."

Net trade hall backstage warehouse, foreground show the fusion of Chinese goods to local customs and consumption habits of the scene show, so that foreign businessmen in the field experience. Meanwhile, some online providers APP can achieve real-time translation between 70 languages ??for both sides to realize direct communication.

Russian girl Ekaterina Moscow operates a mobile phone accessories shop. She had a foreign trade enterprise through local purchasing, sales profit is only about 20%. Last August, Ekaterina pleasantly surprised to find in Moss dot com trade hall, similar products is only half of the previous purchase price, she would spot backstage warehouse products all won, but by the manufacturers about suppliers APP, and Shenzhen, China to establish a long-term relationship, she was also invited to visit the manufacturers to supply quality concerns also will be eliminated. Today, Ekaterina reduced selling prices, significantly increasing profits, business is getting prosperous.

"Net trade a museum connected to thousands of domestic SMEs, a connection with many foreign retailers, homes for Chinese companies to do business in the world, but also to be able to buy foreign businessmen at home cheap Chinese goods, which is equivalent to 'everlasting Fair' open to overseas customers doorstep. "Chongqing Municipal foreign Economic and trade official said.

Enterprise open sea "last kilometer"

Made in China long-term OEM in a general lack of brand awareness, and most enterprises know nothing about to enter the market, which makes "going out" the road is full of ups and downs.

Reporters learned that net trade pavilion for Chinese enterprises to provide "two letters a security" solutions to address cross-border communication, trust transactions and other problems, but also to provide and ensure the security and trust of the collection of money, and is intended to address a single bulk shipments unpacking assembly, to enhance the competitiveness of bonded goods and services and other functions, as well as local brands, legal, sale, and other "last kilometer" localization services, from sea business worries.

The new foreign trade pattern effect than expected. Last October, Moss dot com Pavilion at Auto Products Trade Fair, the first day to achieve a turnover of 500 million rubles. "Before, we did not dare to enterprises 'going out', I can not believe the domestic market shrinking automobile and motorcycle industry, as well as in foreign countries such a big market." Chongqing Investment and Chairman Zhou Jun said excitedly less steel, "last month we go to Pakistan to engage in activities to catch up with many customers to keep hotels we talk about cooperation it! "

Last year, overseas warehouse 2.0 model facilitated cross-border electricity supplier transactions amounted to $ 5,000,000,000, an increase of nearly 40%, of which only a single month in December last year the trade volume to achieve $ 700 million. This year the organization to supply a wider range in the country, the goal is $ 10 billion turnover. The next three years, Chongqing will be built in "one belt, one road" along the more than 100 net trade hall, help with domestic industry and overseas market demand docking, to achieve "in malls UBP."

It is reported that Chongqing will thereby further to create "two double-park" mode, that is synchronized to create cross-border electricity supplier industrial park in China and foreign countries, the domestic Chinese-made sea park build marketing service center, logistics service centers, service centers and other payments overseas Chinese enterprises to provide the park was the "last kilometer" localization services for Internet use in China "going out" to build two bridgehead.

Eliminating barriers to data policy support to be landed

However, the 2.0 model overseas warehouse in developing countries are faced with difficult customs data interoperability, national policy support is not enough refining and other problems, the urgent need for co-ordination.

First, the difficulties China and other countries customs data interoperability. Feng Jianfeng and other industry sources said, there is a small cross-border electricity supplier single trading volume, trading frequency, time, and other characteristics, innovation and regulatory measures of customs clearance domestic problems of cross-border electricity supplier of the goods has been basically solved, but other countries in customs clearance Information, reporting features and other aspects of a huge difference, can not achieve interoperability, and some countries on cross-border electricity supplier clearance policy changes frequently, resulting in a greater impact on normal business operations.

Experts suggest that the relevant state departments through the establishment of mechanisms such as WCO (World Customs Organization) to coordinate "along the way" along the national customs to establish customs data docking exchange mechanism, reduce cross-border business enterprise clearance costs, and strive to achieve "through a declaration to complete the entry and exit customs and destination customs clearance "clearance process.

Second, China should form policy support mechanisms for SMEs in the overseas positions to form a unified hall. Chongqing Municipal Foreign Economic and Trade responsible person suggested that the state encourages enterprises to build a museum in overseas positions, requires a unified policy mechanisms, such enterprises in overseas positions, the formation of a subsidiary, set up local teams, local investment and financing, requires careful policy support Program. In addition, China may be established "along the way" along the National Association of cross-border electricity, unified organization and coordination of cross-border electricity supplier, and concerted efforts to promote the rule standards.

Third, at the national level to further strengthen the positive publicity guidance of Chinese manufacture. Made in China after overseas awareness is low, and mostly negative image, should "create new China," the good image-building, in order to achieve the "Made in China, the world's Dream," which requires the national level through videos and other ways to further strengthen the propaganda guidance, to enhance China-made brand image.