Logistics Real Estate ye play? One innovative idea called "logistics park +"

By the China Federation of Logistics and Purchasing, sponsored by the China Society of Logistics "2016 National Logistics Park conference" was held on July 7-9 in Changsha City.

On the "Internet + Logistics Park" forums, China Logistics Society special researcher Dr. Li Changhong "innovation" logistics park + "to open up the development of new space" in the title, a comprehensive analysis of the meaning of "logistics park +", the salient features and the main contents of the new situation, new opportunities to upgrade the majority of logistics parks, development and expansion gives new path.

1, "logistics park +" meaning

"Logistics Park and" is "Logistics +" an important part, is the logistics industry cluster-based, through large-scale, intensive operation of the market, innovation and logistics process management, resource efficient connection elements and optimization, reduce distribution costs improve operational efficiency of the real economy, to promote value-added goods, organizational change and ecological development, the formation of cross-border integration as a new model of logistics park infrastructure and key elements.

To sum up, Mining Logistics Park is a new industrial elements, innovative logistics services, and ultimately fuse to form a new development model, the polymerization generate new industrial clusters and ecology.


2, "logistics park +" The main feature

"Logistics Park +" in the "+" What is it? "+" Is that conform to the industry and the opportunity given by the times, to the park as a fulcrum, standing on the level of cross-industry business model development of economies of scope, scale logistics park is based, intensive advantages of related diversification along the value chain strategic expansion, is a deconstruction of the existing business model and innovation.

This new business model and the development of interactive logistics company formed in the expansion and formation of competitive advantages which formed in logistics and supply chain system to interact with the upgrade process, the formation of logistics and interaction in the development of manufacturing, agriculture, services the form factor inputs to optimize resource allocation process. It has the following salient features six.

① park dominant. From the logistics industry chain, the share of assets in the highest proportion of logistics park, is asset-heavy investment, but profitability is not optimistic.

According to statistics, 90% of the park at a loss, 60% of the investment difficult dilemma facing the park. Park situation forced enterprises to upgrade and remodeling industry operating rules, should belong to regain their right to speak, to achieve positioning function to the service by the service to goods management, from across three flow thereof.

Logistics play a pivotal role in the industrial park, like spider webs, like, improve network economic benefits, through the professional management of logistics operations, the development of diversified derivative services, logistics park as the core to create richer, integrated ecosystem.

② efficiency drive. Storage is the core of supply chain management, logistics park is the main carrier and forms of storage.

"Logistics park +" is to play large-scale logistics organization, integration synergies, change logistics operation mode to form a "hub + channel" new industrial organization model, through the development of a logistics hub and to achieve industrial value-added economic development goals.

In the logistics business flow guide to the information on behalf of the stock, with a data-driven supply chain, in order to lower the total cost of the supply chain to provide our customers with quality service.

③ remodeling products. Marx's "Das Kapital" clearly states: "Transportation is the artery of the total production process It is a necessary condition for the completion of the production, but also make the product necessary to achieve the consumption process.." Displacement, the service is also a commodity.

Products + displacement is complete before consumption goods. "+" Is the process of promoting the consumer as the core of the whole process of generating a complete product standards, service standards and consumption systems, cost-optimized method for the commodity to provide significant added value, synchronous implementation commodity exchange value in service process add value increment, increased profits, and increased efficiency.

④ cross-border integration. Value of logistics lies across organizational boundaries, through people and technology resources to achieve seamless value-added products and strengthen competitive advantage.

"+" Is itself a cross-border, is a kind of fusion, is to break the existing organizational forms, chemical reaction, gave birth to new things and morphology. Not simply cross-border or cross-border territory extending industry, but also cross-border restructuring the organization system, spanning knowledge capital.

Cross-border integration is a value proposition, a force, a kind of courage, a pursuit. Eggs from the inside break is a fresh life, others to break the food is from the outside.

Logistics Park as the "+" promoters, is threatening a huge logistics and the flow of people and Xing hundred industry, playing a new momentum of economic development, the new engine.

⑤ open ecosystem. Future business is borderless world. Openness deciding the fate of the industry. Logistics park itself is an open ecosystem, the input of natural resources, human resources, capital and information, the output is the displacement of goods, time and space effectiveness, competitive advantage, as well as logistics and proprietary assets.

"Logistics Park and" is channel logistics park as the carrier, adhere to innovation, coordination, green, open, sharing development ideas, and optimize the allocation of resources in the broader field, connected upstream and downstream enterprises, production and marketing docking, interactive product information , values ??and knowledge to the system, technology and business model innovation as the driving force, in the form of a multi-benefit joint mechanism to industry gathered for the pilot, the integration of the stock, incremental innovation cycle linkage, expand gathering and promote modern logistics supply-side structural reforms and strive to build logistics and tertiary industries cross-integration of modern industrial system, share value and create the environment mutually interdependent new ecosystem.

⑥ all interconnected. Logistics throughout the value of goods produced and the elimination of the whole process, and the items go hand in hand.

"+" It is in the process of logistics services in the two-dimensional code, RFID and other Internet of Things sensing technology and big data technology to build cross-sectoral and cross-regional information service platform, to improve the supply and demand information docking and efficiency.

Logistics network, networking, Internet triple play model of development can greatly promote Chinese products intelligent manufacturing, intelligent consumption, and promoting interoperability between goods, the formation of all things Internet, the Internet million industry.

Things have a big data, big data networking with animals, to enhance the value of logistics services to accelerate the "wisdom of the supply chain" forward. Things and intelligent logistics network convergence innovation large space.


3, "logistics park +" main content

"Logistics Park +" is based on the size of the logistics, the spillover effects on the ecology of the amplification effect. Understanding "logistics park +" to distinguish between different levels from the overall grasp, in order to better development and innovation "logistics park +."

The first level: logistics services. Blacksmith need its own hardware, "Logistics +" first to a deep understanding of what logistics? Logistics is essentially based on cost, efficiency two dimensions to provide customers with solutions, business models and expand from a standard service at lower costs for value innovation cost constraints.

Logistics enterprises in the park to achieve the "+" must first have the advantage of resources, operational scale, integrated operation, network management and service system design implementation capacity supply chain solutions.

Secondly, through the provision of transport, warehousing and basic services, in order to facilitate value-added services, customized service differentiation, innovative services derivatized as standard, building a service portfolio to match the customer's supply chain strategy, improve customer competitive advantage can not be copied, the final feelings and maximize value delivered value of customers.

Kung Fu and logistics quantity produced under certain growth beyond the logistics business, must come from the strong support of cross-border services.

The second level: "Logistics Park and the park." Logistics park, practitioners also have a connection, Alliance, not narrowly confined to their third acre of land, can not stay in Lajiao roles errands and stevedores, the amount of counter-attack threat logistics, service management from logistics, to business customers, fans, data, credit, time and ecology in transition, we have an open structure, innovative vision, otherwise there is no "+" the ability of others.

To Internet-based, the use of modern information technology, to develop chain operations, alliances and joint-stock cooperative collaboration, logistics parks to promote trans-regional cooperation, the establishment of the park network, build a rule, information exchange, mutual recognition of credits, resource sharing integration win-win cooperation mechanism, and continuously improve the park service, network and scale levels.

Economic development of the logistics park network itself is a form of industrial innovation, maximize resource efficiency through logistics park network operation, promote the upgrading of industrial commercial value.

The third level: "Logistics Park and people." Previously, the main attention will be paid the traditional field of vision on the logistics services and goods, and logistics parks under the new situation 4.0 is a comprehensive ecological carrying the humanities, science and technology, logistics and data.

Internet + and public entrepreneurship Peoples era of innovation, all to meet people's needs should be the "logistics park +" an important part. With one hand, the socialization of the supply chain to connect humanity, the conversion from the client to the user thinking thinking, to carry out personalized marketing, flexible production guidelines upstream business, improving the living conditions of consumers, the time value of good business consumers, to meet the end consumer are five different levels of demand.

On the other hand, the establishment of multi-level complex types of logistics personnel training and service system, increase employee care, stimulate innovation and employee motivation, nurture new growth point, the park playing and distribution logistics, supply chain knowledge logistics center and the Whampoa Military Academy.

People "+" is the starting point and destination, the driving force is the more elements, more direction, wher the deeper extension.


Fourth level: "Logistics Park and the supply chain." Logistics is part of the supply chain process, supply chain logistics enterprises along the value chain for effective extension adjacent expansion.

Logistics Park to break physical space limitations, do a point by professional management, the formation of service standards that can be replicated, extended to origin, to both ends of the pin, across organizational boundaries, and product lifecycle traceability, collaborative use of information drawn two networks into the actual situation, the development of the park become a hub nodes supply chain integration mode, sharing benefits bring added value to the supply chain breadth depth development process.

The fifth level: "Logistics Park + double hit." "+" Process will greatly promote win-win industrial ecology, speed up industrial chain open, nurtured a large number of new, fast-growing enterprises, new technologies, new materials, new applications in the field of logistics mode "experimental field", the development of the integration of innovation an important platform for promoting popular entrepreneurship and innovation.

Logistics Park and the "maker space" as one of the two sides of the coin, having the same height as the operating mode and internal development logic. Logistics Park to provide soil, infrastructure and support for the chain of innovation and entrepreneurship, "double hit" has injected new activities for the development of logistics parks, gave birth to a richer ecology.

"Volkswagen entrepreneurship and innovation," × "logistics park +" will have a new platform and a new space for development.

The sixth level: "Logistics Park and ecology." Logistics park itself is a microflora. At the same time it is an attached production, one attached to the consumer, to provide environmental support to the supply chain operation to drive the regional industrial agglomeration.

In the Internet environment, the logistics park will be manufacturing, finance, agriculture, commerce, information, marketing, electricity suppliers and other industrial integration, and eventually developed into a logistics as the core to provide diversified service experience to customers and tertiary industries complex ecology ring to enhance the traditional area of ??influence and territorial radiation-based industries to obtain incremental economic breakthrough.

Memphis is a major US biomedical cluster, because first of all it is a logistics cluster, FedEx hub and logistics services, timeliness of delivery and create a key advantage of the biomedical need.

Multi-industry cluster for a place, in the economy is like a snowball, snowball, logistics clusters in this cluster at the heart of a key position.

Greatest opportunity lies in the logistics industry to play their own network advantages, integration advantages and service advantages, to enhance and transform the upstream and downstream industries, and industrial development to change the original rhythm and rules.

This is a "+" era, "Internet +", "+ logistics" butterfly flapping its wings already, approaching air stream of the times! based logistics business logistics park that eventually wins must be based on the "+" out of the new eco above.