Drug distribution O2O hot compressed into circulation key

One day, you're not careful Severe cold cold, more sad reminder that this time coincides late at night, around pharmacies are closed, are we supposed to? Then pick up the phone if you open the "jingle fast medicine" APP, opening the menu navigation on your location and type of drugs required, submit orders, there is 28 minutes express little brother drug delivery door. It describes the "green shoots" of change taking place in the field of pharmaceutical distribution, but also a breakthrough in the transformation of traditional pharmaceutical companies to cut the Internet.

Drug distribution O2O only fast break

"Jingle fast medicine" is the money purchase of medicines APP, on-line on February 6, 2015. Its wholly-called fast jingle drug (Beijing) Technology Co., Ltd., was established in late 2014 by Renhe Group funded.

Drug distribution O2O, but not fast breaking. Jingle fast drug in this field is not the first to come, but now it seems it is to run faster. The earliest drug delivery Release based micro-channel platform 30 minutes rapid drug delivery business, and later have a fast way to send medicine, drug delivery 360, a drug to force, found the drug delivery, jingle fast medicine, peace good doctor and medicine go etc. O2O enterprise applications, such as mushroomed suffer suffer crowded crowded out. Among them, the fast side drug delivery, drug delivery and other 360 self logistics team, in cooperation with the offline pharmacies, drug delivery uniform training staff, the main "one hour drug delivery" service.

After most of the peer-launch of "one hour delivery" jingle medicine will soon cut the time in half. 28 minutes to ensure delivery, the development of "electronic fence" technology, cooperation on the line pharmacies terrestrial network planning, according to the urban terrain, traffic conditions and other factors, to determine the size of the area covered by each pharmacy to ensure that every point fence We are 28 minutes away coverage range. "Jingle drug has fast access to the country in 20 cities 500 pharmacies, Chinese and Western medicine, Chinese Herbal Medicine, nutrition and health, adult products, medical devices and personal care six categories on thousands of medical supplies, covering the family standing and much-needed medication various categories to meet user needs daily medication to protect the user to enjoy a 28-minute drug delivery experience. "jingle faster drug COO Yu Lei told reporters at the end of this year, the service will cover a second-tier cities, millions of users, so that more users to experience fast free service.

Compression circulation is fundamental

The emerging field of seemingly busy, but in the end who can survive? How to make money is the key, the answer is in the compressed circulation.
Drug circulation refers to the circulation process from source to supply the demand source, involving raw material suppliers, pharmaceutical manufacturers, pharmaceutical wholesalers, retailers, hospitals and pharmaceuticals, medical logistics providers and consumers. A drug from the factory to the hands of patients, have gone through 14 levels.

This also leads to a well-known result: the high price of drugs, pharmaceutical companies profit has repeatedly reduced. Some people say that China's pharmaceutical bidding policy decisions of the pharmaceutical supply chain problems in fact called in question is in circulation, such as the supply chain is too long, the circulation of high cost, low degree of intensive market, the level of information backward. The development of e-commerce platform to change the traditional supply chain circulation is huge and obvious, it can be said electricity supplier of pharmaceutical development will bring great changes the pharmaceutical supply chain.

Insiders to calculations, assume that a patient 100 dollars to buy a box of medicine, its ex-factory price possible as long as 53 yuan and 47 yuan was spent on circulation. First marketing costs generally need $ 25, plus twelve agents price of 10 yuan, 12 yuan increase in general sales terminals. Therefore, a large circulation in the article. "If I purchase directly from pharmaceutical sales to pharmacies, assuming also sell 100 dollars, is not it will be 43 dollars more profit?" The source said that this is the medicine electricity supplier in the future wher the money part. "I'm taking the road to reduce the circulation, this approach can make the original five or six links to get to the hands of consumers of drugs, reduced to a direct link - from the pharmaceutical companies directly to the pharmacy" Renhe Group chairman Yang Wenlong say, so that drug prices will not be on the circulation time and time again, "somersault," drugstore profit margins as well.