Chen Dejun of Shentong chairman: Any reliable services are a cost

Chen Dejunthat good service is a cost, you do not want the horse does not want to run fast horse grazing.

Finishing / Yun Shun-edge media correspondent

These days, Shenzhen Jin Mo brownouts event created a hubbub. For a time, the express industry has pushed to the cusp. If you do not express little brother "feet", then who will protect the end of the parcel delivery?

March 28, released rookie unio strategy conference, promises "comes on to." This is the end of the express delivery is a very big test. STO is Chen Dejunchairman said: 3 5, how comes it to? Any guarantee is a cost.

Courier industry is so, then why not road freight. Increasingly demanding customers, a variety of increasingly high cost of freight but was a pressure and then pressure. As the saying goes, a price of a stock. You want to get high-quality service, it must have to pay a high cost, so it seems fair.

The other hand, the logistics industry, whether express or road freight, the price war everywher. In fact, the injury or the logistics practitioners themselves.

The following dialogue is Chen Dejunand Wang Fei Chou Record:

Chair:
Anna Wang Fei Science and Technology, Chief Brand Officer
Guest:
Chou BES Group President and CEO
Chen DejunSTO chairman

Wang Fei: the presence of the conveyor line appliances some of the problems, such as breakage rate is relatively large, punctuality is not high ...... After an investigation, not satisfied with the rate of 30%. Faced with this unsatisfactory rate, logistics companies how to see?

Chen Dejun: From 1993 I started doing courier, has more than twenty years. Today, with the old saying describes the express industry - want the horse does not want to graze horses run fast. By 2015, the average price of the Yangtze River Delta Express is 3 5, it clearly is the "cabbage price." Rookie league talk "when it comes to the" 3 5, how comes it to? This is a very vexing problem. If the burn, I believe certainly go elsewher.

Wang Fei: American Express is priced at $ 5-10, what do you think is the cause of the gap between China and the US?

Chen Dejun: If you want to really solve these problems, relies entirely on the surface do not work, we still compete with each other. Today is 3 5, it could be a three, two, thus leading to many franchisees under a lot of pressure sales outlets.

If it is to solve the fundamental problem, I think, just like the United States. US now only three companies, a United States postal service, one UPS, there is a FedEx. The characteristics of the three companies is not the same, business products are not the same. For China's express delivery, according to the present situation go on, must be through collaboration. How cooperative and how to go? Must be through collaboration, co-ordination, integration, we have very clear rules of the game. Not like last revised courier, like many real problems, many measures and initiatives that have not yet implemented it.

Each company has different each company, some want to dominate the market, and some want to improve service, their needs are not the same. So, really want to do great service Happy child mentioned, and requires certainty requires time, not send early, late delivery is not right. For example, consumers are demanding sent between 9:00 to 10:00, when the need for certainty, we need cost. How to talk about it no cost certainty?

Wang Fei: BES Express not only do business, but also to do warehousing, and Shen Tong have some crossover, Chen Zhou agreed point of view?

Chou: E-commerce has developed rapidly, consumers are increasingly demanding services, ever get what he wants. This means that the whole business model of reconstruction. Reconstruction business model means that the demand for all users must meet. Fly service is very important. Now logistics, indeed a little loose, a little chaotic, this is a rookie out of the league, more collaborative, more data to improve the overall service, there is little that is just about the customers need more and more integrated services.

Best time to set up, to do is to integrated services. How to use big data-driven multi-faceted services? I think this is the purpose of the unio. We work together to do it, to the end of our service is the same client, as long as good customer service, everyone here can really improve profitability. Chen problem is just talking about collaboration, not share with each other, cooperate with each other, will result in vicious competition, resulting in a decline of the customer experience. So, I very much agree, although in recent years China's logistics service providers pay a lot of effort, but I think there are many things to do, how to provide a full range of services to end customers.

Wang Fei: indeed, by this understanding of the logistics of a few months, I feel that there are still many logistics industry can work place. Just as do the food and beverage industry, as labor-intensive, supporting enterprise development is entrepreneurship. You just tell synergistic cooperation is indeed very important, for example, now Anna logistics and warehousing in the process of doing, three minutes can be found four cargo from 110,000 goods which, but we only solved the problem of nodes, does not solve part of the problem, the need to link business, distribution, distribution, express delivery, etc. link together.

President Chen, STO network has more than more than 20,000, you join the rookie league, you feel STO can do something for the novice?

Chen Dejun: For rookie, almost nearly three years to make a lot of things, express delivery industry has done a lot of dedication, I am very clear that they want the process smooth, can do according to customer demand to allow customers to enjoy value service. But be honest, come today, but also not be able to make a lot of satisfied users and businesses.

From the novice unio, to co-ordinate collaboration. How cooperative do? First, data from the cloud; the second is to some large collaborative warehousing, businesses and courier companies sorting center; the third is to coordinate the distribution end. How to enhance the quality of service clerk? To provide a very strong background information and data. I hope the league from novice to data warehousing, distribution end, the other courier companies to communicate together, the price to develop it, what standards, the team developed what.

Wang Fei: Alliance is to share resources with each other, sharing resources, the result is to reduce costs and enhance efficiency. Reduced cost of delivery, 3 and 5 can not only make money to make consumer satisfaction, I think not a distant thing, I hope the rookie league can play such a role more. Zhou, you agree with this view? Do you think that you can play any role in this session in?

Chou: With the development of e-commerce, customer shopping experience are also being upgraded. Chen has just talked about, constrained only by their own low-cost competition can not always provide quality service, how do? I think, a rookie in the league can do is survival of the fittest, because eventually we are in customer service, so I believe that we are together.

Since the spring, every city in the open working meeting, my colleagues are talking about the work plan with the network, this year we proposed a "service to win the world", because the service has been required to stabilize output. I speak at the corporate level success is a habit, habit is what? Is the quality of service real identity, heartfelt recognition.

In the market, it is difficult to achieve if no rules, so I hope to do is rule, service well, put the customer first. So rely on good service, rather than price competition. Second, the price in the absence of good management standards, is to be optimized. How to optimize it? Using a large data matching route, increased by 30% of aging, massive cost savings can believe you line so many pieces, each village, each village, hundreds of millions of parcels to go, I believe that a novice will be able to reduce costs, Improve efficiency. This requires everyone open mind. Each company has its own advantages, it is impossible to do everything.

I still say the service is crucial for us, a healthy development of the industry, everyone's responsibility, it is my expectation unio, expect truly survival of the fittest, the service in the first place, through the data synergistic advantages to improve efficiency.

Wang Fei: agree Zhou talking about survival of the fittest, survival of the fittest is actually in the process of competition of enterprises Lianhaoneigong do their products and do core work.

Chou: Happy child just say a few words, called a consumption upgrade, upgrade consumption means that consumers can no longer use the traditional simple low-cost competition, consumption upgrade, experience is very important. The second sentence is a global optimization, global optimization is to optimize every aspect, is that we want to do together.