Logistics personnel = "drove their way to have the strength" will be able to join?

Eleven founders of start-up companies are busy what? Mr. Song Rui from a circle of friends, the 80 founders of the Romanian logistics eleven meter circle of friends did not empty participate photography contest, he was busy two things, one is the establishment of Luo meter logistics Chengdu station for around Chengdu logistics line set up 147 centers. The second is busy recruiting, in addition to the Internet aspect of the architect, he said, still missing a lot of logistics expertise.

Some people laugh, said: "Logistics is able to drive a car will not recognize the road as well as the effort you?" The former assistant to the president of the Orchid Pavilion potential, all the way into the freight O2O from the Internet, and became the first CEO of the freight unicorn hair a helpless expression, did not respond.

Logistics industry, a lack of people?

The logistics industry is really a lack of people - this is the starting point for its entrepreneurial founder Peng Junfeng's only network. As a founding employee Debon logistics, human resources mains, Peng Junfeng deeply rapid development of the logistics industry, but also saw a huge gap in talent recruitment. With more than ten years of experience in logistics and human resources, the creation of which was net Peng Junfeng, claiming to do China's logistics in the field of vertical recruitment platform.

In his opinion, "a lack of people in the" Cause logistics industry, mainly from three aspects, the logistics industry in the first layer of start-ups, high demand; secondly, the logistics industry has its own recruitment requirements; and finally the traditional Comprehensive Recruitment site mode can not meet the needs of vertical areas.

First, the logistics industry in the layers of startups, currently accounting for 70%. Before O2O fiery, logistics field pattern has been set, large companies such as Debon and good luck, the main source of school recruit talent, they are more willing to spend time and effort to train their own personnel, only a few posts, will pass, recruitment 51job and Zhaopin Website launched to recruit information society.

In addition, accounting for 20% of medium-sized companies, and large companies is different is that its stronger flow of talent, greater demand, the school recruit and recruit outside agency, there are 40 percent of the recommended need to be filled by insiders. This phenomenon is emerging start-up companies to SMEs are more common, for rapid induction and seamless, circle-related start-up companies more thirst recommendation, similar to linkin.

Secondly, the logistics recruitment sorely lacking is not "recognize road driving have strength," the post, but the so-called "technical blue collar", these positions need to have a strong line under operating experience, depending on field experience, whether it is to join the network management , pipeline management, route planning, driver management or are in other industries and fields that are not.

Finally, the traditional Job Offers Comprehensive logistics areas are often faced with these "special requirements" exhibits the characteristics of classification is difficult, so the recruitment and hiring cycle efficiency is often unsatisfactory, for job seekers, cast a wide net and resume ShiChenDaHai experience everywher.
Traditional keep up with the new situation

Further, in order to prop up the Comprehensive recruitment information website, often only provide information dissemination, and rely on advertising to make a profit, not provide follow-up services after docking information.

However, in the B2C service is O2O recruitment essence, the intermediate platform, "reduce transaction costs, improve transaction efficiency," the inherent requirements. Has its own logistics recruitment manpower demand characteristics, can provide more services at a vertical basis.
On the one hand, the B-side businesses, if there is a more detailed description, as well as an accurate description of jobs and skills, can greatly improve the hit rate of recruitment; on the other hand, to the C-terminus job seekers with a better match their skills The B-side recommendation and evaluation information may be visible, more important than others. Can not be ignored is that in this area there are a lot of job seekers is relatively low education level, more dependent on other people's comments and fellow circle.

Appear in the logistics business on the road of its vertical recruitment network was, in fact, the Internet can recruit personnel in the main pull hook net who found many similarities. Also in the vertical field of deep plowing, the same small run, then get reputation in the industry rapidly. But, after all, is built around recruiting people to launch, people are different, the business model will be different, to return to the business level, to better see the sudden emergence of these verticals recruitment business reasons.

Traditional recruitment website profit model is nothing more than two sides, namely advertising revenue, the second is business-oriented charges. The emergence of the network pull hook, more is to serve the entire incubation 3W investment, a passenger space, and public relations services, and other aspects of the layout and then Internet start-ups.

But only for its blue-collar oriented networks such vertical recruitment platform based logistics, the recruitment market is ambitious rush after coming reason. Compared to other industries, the labor involved in the outsourcing market, commercial insurance and social security agency and other needs more vigorous, more obvious pain point. In Japan, a similar project has been to the one hundred billion level, while bounteous advantages and emerging O2O business, logistics recruitment market is considered to be one trillion.

Vertical recruitment revelation

However, the decline of the traditional recruitment website Comprehensive moment, vertical recruitment business is suitable for every area of ??it? Its only network business model point of view, if you can copy it to other areas, will be a great business.

However, Peng Junfeng think and can not be copied to every field and industry. If you need to sum up, that vertical recruit three genes, one in line with the current trend, is a sunrise in the field; the second is demand for talent; three have their own industry characteristics and threshold.

In addition to logistics, Peng Junfeng also believe that food service and salespersons, etc. may be able to try, but this is only his "empathy can get." "Every field has its own genes, which then cattle business is the same. Just like electricity provider Tencent do well, do good social Ali. Professional people to do professional things, cross-border is not so simple, so hungry Why, Luo meter logistics, Brewmaster network, cloud birds and good luck and so has its only network reached a strategic cooperation. "