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Ali "new logistics" is facing Jingdong's "new generation logistics", what is it?

Express enterprises how to deal with the new trend.
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In June this year, the hottest topic, in addition to the college entrance examination and the world cup, is undoubtedly the "618" electricity supplier has greatly promoted. Unlike in the past, in the 18 days of "618", e-commerce and express logistics have shown a new trend of future development.

1. All the achievements of the war are high
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Just after 19 hours in the morning, the Jingdong announced 18 days cumulative trading volume reached 159 billion 200 million yuan, an increase of 33% over the same period last year. Among them, beyond the 119 billion 900 million yuan trading volume in the same period last year, Jingdong shared 16 days and 14 hours. Tmall said the turnover exceeded 13 last year's "618". Suning said the overall sales grew by 121% over the same period last year.
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The information from the post office security center of the national post office shows that the whole industry is running smoothly, the business volume has risen slightly, the growth of individual enterprises is obvious, and the business scale is far beyond normal.
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Both Shen Tong and Bai Shi indicated that the volume of business increased significantly.
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Under the background of "new retail" and "unbounded retail" by Alibaba and Jingdong, the concept of "new logistics" and "new generation logistics" is also put forward by the network of rookie and Jingdong and the Jingdong logistics. To a certain extent, this year's "618" is also the first positive confrontation between "new logistics" and "new generation logistics", showing the characteristics different from before.
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2, the minute distribution is normal

Introduction of rookie, the 618 and the biggest difference between the past year, is the JDA and the next day has become a basic service, and line online integration, a large number of real-time logistics and distribution. "Minute distribution" store delivery business peak single volume increased by 600% compared with daily.
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Jingdong logistics 618 during the period of 24 hours in the opening of the "lightning flashes" in some cities, with the help of the pre - warehouse model and consumer forecasting measures to provide fast to minute delivery experience. Suning logistics launched the "ice cream index" and "ice cream community" service, shortening the distribution time, mainly relying on the Suning store, reducing the distribution of distribution to an average of 30 minutes.
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3. The explosion of black and white science and technology
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During the 618 period, many black technology products of electronic business platform and express company appeared one after another.
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Tmall used the 618 as a training ground for new logistics technology. In the "future park" of Wuxi, the rookie used the IoT overall solution for the first time by installing sensors on various physical devices to make each camera on the edge of the cloud.
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Inside the smart warehouse, rookies put in the size of more than 500 AGV robots in a single storehouse, refreshing the record of the previous 200 robots in the single warehouse in Huiyang, Guangdong.
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The Jingdong has launched an automated cold chain sorting center in North China to increase its capacity to 2.5 times as much as the same area; exoskeleton robots, voice interactive headphones, and other equipment continue to improve operational efficiency and improve the working status of front-line employees.

The German state enabled the "AR square" technology, and the couriers could automatically measure and calculate the volume of the goods by using handheld devices, and automatically entered the system, saving an average of nearly half of the time.
To cope with the rise of 618 parcels, China Tong Express has launched the latest double decker sorting system in Guangzhou, Chengdu, Wuhan, Zhengzhou, Nanchang and other transport centers, which can handle 4 to 60 thousand pieces per hour.
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It has made a great deal of input in both hardware and software, such as the global distribution network system, double distribution cross belt sorting machine, AGV project, vehicle intelligent weighing system, three segment code (electronic face sheet) and so on.
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At the end of the links, black technologies such as unmanned vehicles and unmanned aerial vehicles went into battle. High reserves express tower, brush face self lifting cabinet, rookie box and other artifact are also using technology to refresh consumers' experience of wrapping.
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4, globalization is a step further
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During the 618 year of this year, Jingdong gained the cash investment of Google, the Internet giant, for 550 million US dollars. This also meant that Jingdong's internationalization strategy was fully set sail.
In his internal letter, Liu Qiangdong said the Jingdong has identified Jingdong's international direction for the next 10 years, namely, the globalization of supply chain service with the logistics head array, and the next ten years will be the ten year of internationalization of Jingdong logistics.
According to the plan, Jingdong logistics will build a two-way network which leads to the global and global goods into China by China, and takes the 830 hub layout, that is, the global layout of the eight major logistics hub in China plus the global thirty core supply chain nodes. The dual optimization of experience and efficiency will be achieved through the establishment of overseas warehouses, cross border special lines and intelligent multimodal transport, which will shorten the "distance" of global commodities and reach 48 hours in China and the world.
On the other hand, rookie is also vigorously building the global network. During the 618 period, the rookie announced the launch of the eHub (Digital Trade Center) project in Hongkong and Dubai, in which it co operated with UAE to increase the freight capacity of the 267 aircraft. It is understood that the global commodity also entered the Chinese market during the 618 period, and the rate of rookie bonded goods reached and the next day was 60% higher than usual.
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Author: Wang Honglei, Li Ping
Source: yicyong think tank

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